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Seeing Syracuse from a drone like this is honestly exciting. Two cranes in the skyline is something you rarely catch, and it really shows how much Syracuse University is growing and investing in its students. New residence halls, a dining center, and modern living spaces are all coming together right now…not to mention the new Chancellor, AD and GMAC! 🧡🍊
#Syracuse #SyracuseUniversity #SyracuseNY #DroneView #CampusGrowth
This week’s forecast has snow back in the mix, and it feels like the perfect reminder of what makes this city so special.
Yes, winters here are beautiful, and they have a way of lingering longer than expected, sometimes all the way to May. But that contrast is part of the magic.
As a proud Le Moyne alum, this campus will always mean something more. It’s not just the snow-covered paths, it’s the way the seasons shift, the way spring slowly shows itself, and the way the entire campus comes back to life.
So don’t get caught up in the snow. Remember what makes this city and this campus so beautiful in every season.
Phins up!
#SyracuseNY #LeMoyneCollege #UpstateNY #CampusLife #SpringInSyracuse
It’s the FRIDAY FIVE! SWIPE ⬅️ to learn the FIVE THINGS that inspire Jeff Knauss of @arcovoai. Thanks to our friends at @CrouseHealth for bringing this series to life.
Jeff is one of those people who doesn’t just build businesses, he builds momentum. Leading the charge in AI with Arcovo, he continues to push what’s possible while staying deeply rooted in CNY.
1️⃣ “This is where inspiration always starts for me. I’m already the luckiest man alive, married to my best friend @hetaknauss with two incredible kids, Max and Lila. We love to travel, but our favorite thing is being together at our home in Skaneateles, NY. Everything I do is for them, and they inspire me to be a better man, father, and community leader every single day.”
2️⃣ “Talk about INSPYRING! @arcovoai is my newest startup, building AI digital employees for our clients and we’re growing FAST! Started last February, we already have 15 incredible employees and just made our headquarters the brand new @inspyreinnovationhub!”
3️⃣ “Your level of success is directly influenced by the people you surround yourself with. I’ve had amazing business partners throughout my life who inspire me to think bigger and make a larger impact on the world. Truly grateful for my partners who continually level me up @adamweitsman @arelmoodie @jakeisdigital @chedyhampson”
4️⃣ “After selling Digital Hyve, I realized you can’t build great communities without great places to eat. I’m fortunate to co-own restaurants in CNY including @hiddenfishskan @cloversskan @xo_taco. All profits go to the Knauss Family Foundation (through @cnycommunityfoundation), where we donate to local nonprofits changing generational poverty in Central New York through safety, education, and career pathways.”
5️⃣ “Probably the most surprising thing about my F5 is that I’ve been skateboarding since I was 12 and snowboarding since I was 16. Being able to ride a board with my kids tricks my brain and body into feeling young again.”
Reminding myself to slow down and actually notice the little things. Seeing New York from a new perspective through my drone makes even the simplest moments feel meaningful.
#SlowDown #NewPerspective #DroneLife #upstateny #MindfulLiving
Before global tours and chart topping hits, Drew Taggart spent his college years at Syracuse University, graduating in 2012. In interviews, he has pointed to that period of his life as part of the inspiration behind Closer, drawing from what he experienced and observed at the time.
The song is not a direct retelling of Syracuse. It pulls from multiple moments and places, but some of its perspective comes from those years on campus.
There is also a piece of Syracuse lore tied to the song. Some believe the “roommate back in Boulder” line was originally a reference to a dorm here, often guessed as Boland Hall. There is no confirmed source behind that idea, but it has stuck around as part of the story.
Play it back and see what you hear.
#syracuseu
#SyracuseUniversity #TheChainsmokers #Closer #SyracuseNY
What if he IS?! IN GMAC WE TRUST 🍊💯🙏 #orangenation #goorange #gmac #syracusebasketball #syracuseuniversity
It’s honestly heartbreaking to watch so many shopping malls across Central New York slowly fade away. Places that were once full of life, where weekends meant crowds, laughter, and memories, now sit quiet and nearly empty.
Great Northern Mall really hits the hardest. It’s been through so much over the years, changing hands, trying to reinvent itself, holding on as long as it could. And now seeing it in the middle of full scale demolition feels like the end of an era for this community.
But maybe this isn’t just an ending. With Micron on the horizon and new energy coming into CNY, there’s real potential for something better. Mixed use spaces that bring people together again with retail, entertainment, dining, and living all in one place could give this area a fresh start.
Hoping what comes next honors what used to be, while building something even stronger for the future.
#CentralNewYork #GreatNorthernMall #CNY #deadmalls #greatnorthern
Countdown is ON. Springtime in Franklin Square feels like a dream from above. The tulips hit in full bloom, painting the park in color, while the iconic water tower stands tall as a reminder of Syracuse history. And who could forget the fountain, beautifully restored and bringing new life back to the square. It is one of my favorite locations this time of year, full of energy, families, and kids enjoying every corner. We are so close to seeing it look like this! A must visit and experience in Syracuse.
This is not a current photo, but a moment captured from a springtime in the past.
#SyracuseNY #FranklinSquare #SpringInBloom #ExploreSyracuse #UpstateNY
I don’t think people realize how much there is to do in Central New York, and even just a short drive opens up a whole new list of places to explore. Day trips to spots like Ithaca, plus all the lakes, small towns, and hidden gems in between, make it feel like there’s always something new to discover. It never gets old, and that’s why I’m so obsessed with this little place I get to call home.
#CentralNewYork #ExploreLocal #DayTripVibes #HiddenGems #HomeSweetHome
It’s the FRIDAY FIVE! SWIPE ⬅️ to learn the FIVE THINGS that inspire Ted & Amy from 93Q, icons in the industry and such an integral part of what makes our community so special. Thank you to our friends at @CrouseHealth for helping bring this series to life every Friday!
Like so many in Central New York, I grew up listening to Ted & Amy…and I’ll never forget the time I actually won a contest with them to take a limo to my first day of sixth grade… with Amy. One of those surreal, only-in-Syracuse moments that says everything about how connected they are to this community.
Years later, they’re still bringing that same energy, joy, and connection to mornings across the region.
Thank you to Ted & Amy for being this week’s feature and to @crousehealth for bringing this series to CNY each Friday!
P.S. Tag someone you’d like to see in a future FRIDAY FIVE.
#FridayFiveSYR #SyracuseNY #CNY #93q #tedandamy
It happened AGAIN! The Onondaga Lake Parkway bridge has claimed another truck… again. 🫡
Less than two months after new “this will stop it” measures, the bridge is STILL undefeated, now up to 34 hits since 2022.
At this point, it’s not even a bridge… it’s a very committed bouncer.
#OnondagaLakeParkway #BridgeStrikesAgain #TruckVsBridge #LowBridgeProblems #SyracuseNY
If you can see this, the algorithm is your sign to visit Syracuse this year.
Come for the energy of Taste of Syracuse, stay for the sunsets at Green Lakes State Park, and wander through Franklin Square and Armory Square for food, art, and local vibes. There’s more here than you expect and it’s waiting for you!
#SyracuseNY #VisitSyracuse #UpstateNY #TravelNewYork #HiddenGems
Too soon to start dreaming about rooftop season?! @emerald.cocktailkitchen #syracuseny #rooftop #rooftopseason #tipphill #syracuse
Okay okay… I’ll admit it. I show a lot of love to Syracuse University…and it IS a beautiful campus…
BUT let’s not forget… there’s another school up on that hill that deserves just as much love… Le Moyne College 🐬
My alma mater…A place that shaped me, challenged me, and helped make me who I am today. A huge part of my story lives on that hill, and it always will.
#LeMoyneCollege #AlmaMaterLove #PHINSUP #GratefulHeart #CollegeMemories
For a short moment in time, something felt different on campus.
The Dome stood open.
No roof. No cover. Just sky.
It happened during the $118 million renovation, completed in September 2020, when Syracuse replaced the roof and added air conditioning. But there was a brief stretch when the Dome existed in a way almost no one could actually see with their own eyes.
You couldn’t just walk by and look in.
You needed a drone.
From above, it looked completely unreal. The massive structure opened up to the sky, sunlight pouring into a space that had always been sealed. The inside exposed for a moment, like the Dome was letting the world see something it never shows.
Most people never saw it like that.
Only those rare aerial glimpses captured it, frozen in photos and videos before it disappeared again.
Now the roof is back. The Dome is whole. Modern. Familiar.
But for that brief window in 2020, it was something else entirely.
A version of Syracuse you weren’t supposed to see.
#SyracuseUniversity #CarrierDome #CampusHistory #syracuseu #OnceInALifetime
Spring is right around the corner and I can’t help but get excited for days spent out on the greens at Burnet Park Golf Course here in Syracuse. There’s something special about a course with history, where every round feels connected to the past while soaking in the fresh start that spring brings. Warmer days, longer evenings, and the sound of a perfect drive echoing through the park can’t come soon enough.
#SyracuseNY #GolfSeason #SpringVibes #BurnetPark #HistoricCourses