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Today, we celebrate the beautiful legacy of grandmothers, both here with us and forever remembered.
Share their names in the comments and help inspire the next generation of strong, confident girls. Their love, wisdom, and strength continue to live on through all of us.
#legacyoflove #grandmotherlove #stronggirls #syracuseny #upstateny
It’s the FRIDAY FIVE! SWIPE ⬅️ to learn the FIVE THINGS that inspire Tommy Lincoln of Stay Fresh Design. Special thanks to the Crouse Health team for helping bring these stories to life each and every Friday.
I’ve known Tommy for more than 20 years, going back to our early days cranking out creative together at MRA. Even back then, you could tell he saw the world differently. Since then, he’s become one of the most visible creative forces in Syracuse, leaving his mark on the city through countless murals, branding projects, collaborations, and ideas that have helped shape the culture and energy of this community.
Stay Fresh Design is a Syracuse-based design studio specializing in interactive and graphic design, branding, illustration, and a bunch of other rad stuff. What’s always stood out to me is that Tommy doesn’t just make things look good, he makes people feel something. His work brings personality, pride, and creativity into spaces all across Syracuse, and he continues to help propel this city forward through art and design. He’s also a total kid at heart, and proudly so, which is probably part of what makes his creativity feel so genuine and alive. And beyond all of that, he’s just a genuinely good dude.
Thank you to Tommy Lincoln for being this week’s feature, and thank you again to @CrouseHealth for helping bring stories like Tommy’s to life.
P.S. Tag someone you’d like to see in a future FRIDAY FIVE.
#fridayfivesyr #syracuseny #cny #stayfreshdesign #communityleaders
WHY editing is so important… 😂
What better way to showcase the future Harborview Aquarium in Syracuse’s Inner Harbor than with a dancing scuba cat?!
#harborviewaquarium #innerharbor #syracuseny #editing #rawsedit
Is this Syracuse’s MOST exclusive rooftop?
Hidden high above Downtown Syracuse is a view that almost nobody gets to see. No public access. No crowds. No typical rooftop experience.
But for one day only, Open Up Downtown is unlocking access to the iconic State Tower Building’s hidden observation deck and rooftop overlooking the entire city.
And honestly, this may be one of the rarest views in Syracuse.
For nearly 100 years, the State Tower Building has defined the city skyline, yet very few people have ever experienced Syracuse from this perspective.
Hidden rooftop access.
�Panoramic downtown views.
�A side of Syracuse most people will never see.
Once this event is over, there’s no telling when or if the public will ever get access again.
Event Details:�Saturday, May 16�10:00 AM – 3:00 PM
$15 pre-sale through 5 PM on May 15�$20 day-of admission
See the @downtownsyracuse website for tix!
#syracuse #downtownsyracuse #openupdowntown #syracuseny #cny
One of my favorite things every single spring is when they finally turn on Monkey Island’s hidden waterfall at Upper Onondaga Park in Syracuse’s historic Strathmore neighborhood. There’s something magical about that moment each year when the water starts flowing again and one of Syracuse’s coolest hidden gems comes back to life.
Upper Onondaga Park has always felt like a special place. The historic stonework, winding roads, huge trees, and peaceful atmosphere make it one of the most beautiful spots in the city.
But Monkey Island has always had its own unique charm, especially with the hidden waterfall tucked away there like a secret piece of Syracuse history.
Being able to visit it and experience it with my family every year has become one of those traditions that really means something. Watching the kids explore around the waterfall, hearing the sound of the water through the park, and capturing photos and memories there each spring is something I’ll never take for granted. It’s one of those places that reminds you how lucky we are to have places like this right here in our own city.
#syracuseny #MonkeyIsland #Strathmore #UpperOnondagaPark #HiddenSyracuse
Two years ago, we stood along I-81 in silence, saying goodbye to Syracuse Police Officer Michael Jensen and Onondaga County Sheriff’s Lt. Michael Hoosock, who were tragically taken from us.
Last week, a monument was unveiled on the grounds of the James Pass Arboretum on Tipp Hill.
It’s quiet there. Peaceful. A place to stop, reflect, and say their names.
We will always remember them.
#syracusestrong #neverforgotten #honorthefallen #remembertheirnames #backtheblue
What stage of life are you in?! THIS. THIS ONE RIGHT HERE 😂#upstateny #syracuse #lifestages #gettingolder #syracuseny
Last night, Syracuse glowed GREEN 💚 and it meant something.
I was honored to capture these moments from above with my drone for the CNY Lyme & Tick-Borne Disease Alliance, as a record 18 landmarks across our community lit up to mark the start of Lyme Disease Awareness Month. This video captures just some of the buildings that took part.
For the Alliance, this is one of the most powerful moments of the year. Across Central New York, iconic buildings shine green to reflect a reality too many families here know firsthand. Lyme and tick-borne diseases are a serious and growing public health crisis, and our region is at the epicenter.
This is more than a beautiful skyline. It is a community saying we see you. To the patients still searching for answers. To the families navigating a diagnosis too often missed. To the advocates working to bring this disease out of the shadows.
The CNY Lyme & Tick-Borne Disease Alliance exists because this region needed a voice, a convener, and a community.
If this moves you, there is something you can do. Learn how to protect yourself and your family this tick season. Support the mission, join the Legs Against Lyme walk on May 30, or simply put a green bulb in your porch light to show your support and help raise awareness all month long.
Lyme Disease Awareness Month has begun. Let’s make some noise. 💚
Special thanks to Drakos Urgent Care and Health Services for making these drone shots possible.
#lymediseaseawareness #lightupgreen #syracuseny #cny #lymeawareness
Buckle up. I-81 is officially in its long-term construction era.
Plenty’s been done… and somehow there’s still a lot more ahead.
#I81 #ConstructionSeason #RoadWork #LongWayToGo #BuckleUp
It’s the FRIDAY FIVE! SWIPE ⬅️ to learn the FIVE THINGS that inspire Julie LaFave, Director of the Great New York State Fair. Special thanks to Julie for participating and to the @CrouseHealth team for teaming up with us to bring these stories to life each and every Friday.
Julie brings a level of energy, vision, and commitment to community that truly defines what the Fair is all about. Under her leadership, the Fair continues to generate momentum and deliver one of its most diverse, dynamic, and family-friendly entertainment lineups, from shows for kids to Grammy-winning artists and Rock and Roll Hall of Fame performers. She has also helped introduce innovative attractions that highlight the importance of New York’s agricultural industry and its impact on our economy, tourism, and education.
For generations, the Fair has been one of those traditions that brings all of Central New York together. From food and music to agriculture and community, it’s something we all look forward to every single year.
The countdown is officially on… just 117 days until the Great New York State Fair returns!
Thank you to Julie LaFave for being this week’s feature, and to @CrouseHealth for continuing to bring these stories to life each week.
P.S. Tag someone you’d like to see in a future FRIDAY FIVE.
#FridayFiveSYR #SyracuseNY #CNY #NYSFair #GreatNewYorkStateFair CommunityLeaders
For 105 years, this rare red oak has stood quietly in Syracuse, watching generations grow, seasons change, and the city evolve around it.
What most people don’t know is how it started.
This tree was planted by John and Margaret Smith to celebrate the birth of their daughter, Elaine. As she grew, so did the tree. For over a century, it became part of her life and part of this neighborhood.
Elaine went on to live an incredible life. She was a World War II veteran who served in the U.S. Coast Guard, a longtime member of the American Legion, and spent 40 years working at the VA Medical Center before retiring. She passed away in 2021 at 99 years old, but the tree remained, still standing where her story began.
Now, its time may be coming to an end.
Neighbors say the tree’s health is in decline and it has outgrown the space it can safely live in. That doesn’t make this moment any less meaningful. For over a century, it has been a living piece of history.
There is hope the wood will be repurposed into something lasting, so even after it is gone, part of it will remain.
If you have a chance this week, go see it for yourself.
�Take a walk. Stand beneath it. Take it in.
📍 Shotwell Park, Syracuse, NY
#syracuseny #shotwellpark #upstateny #localhistory #syracuseevents
PART II: What’s on your list? I grew up eating my way through Upstate New York, where homemade apple fritters, pure maple syrup, fresh apple cider, and small town staples were just part of growing up. From fall favorites to Speedies to tomato pie, this reel brings back the flavors I’ll always remember. What Upstate favorite would you add next?
#UpstateNewYork #Foodie #NYEats #TasteOfHome #upstateny
Treat yourself like I-81.
Always under construction, mildly inconvenient, and somehow still moving forward.
Keep upgrading yourself even if it slows a few people down. The right ones will merge accordingly. 🚧
#Syracuseny #upsteteny #KeepGrowing #Interstate81 #I81
We love showing off Syracuse in peak form. The lake views, the fall colors, the historic streets, the sunsets.
But sometimes visitors pull up to town, look out the hotel window, and get greeted by 47 acres of parking lot, cracked asphalt, and a pothole with its own zip code 😂
Like... no no, keep driving. The pretty part is coming.
Because Syracuse absolutely has beauty. It just doesn’t always put it right by the front door. 🧡
#SyracuseNY #Cuse #UpstateNY #CentralNY #TongueInCheek